(DOWNLOAD) "University Athletic Websites: An Analysis and Comparison of Revenue Generation Features." by The Sport Journal # eBook PDF Kindle ePub Free
eBook details
- Title: University Athletic Websites: An Analysis and Comparison of Revenue Generation Features.
- Author : The Sport Journal
- Release Date : January 22, 2010
- Genre: Reference,Books,
- Pages : * pages
- Size : 338 KB
Description
Analysis In his 2009 State of the Association Speech, Myles Brand, President of the NCAA, discussed the relationship of commercialism to sports and in particular, "the dramatic changes in the media, including especially the sports media, that have generated new and greater opportunities for commercial activity associated with athletics" (Brand,2009, p.3). In noting that there are now "three different types of screens to watch," (TV, Internet, and handheld) Brand concerned his remarks with the question of the "balance point" between "too much and too little commercial activity" (Brand, 2009, p.4).
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