(DOWNLOAD) "University Athletic Websites: An Analysis and Comparison of Revenue Generation Features." by The Sport Journal # eBook PDF Kindle ePub Free

April 10, 2021

eBook details

Title: University Athletic Websites: An Analysis and Comparison of Revenue Generation Features.
Author : The Sport Journal
Release Date : January 22, 2010
Genre: Reference,Books,
Pages : * pages
Size : 338 KB

Description

Analysis In his 2009 State of the Association Speech, Myles Brand, President of the NCAA, discussed the relationship of commercialism to sports and in particular, "the dramatic changes in the media, including especially the sports media, that have generated new and greater opportunities for commercial activity associated with athletics" (Brand,2009, p.3). In noting that there are now "three different types of screens to watch," (TV, Internet, and handheld) Brand concerned his remarks with the question of the "balance point" between "too much and too little commercial activity" (Brand, 2009, p.4).